An Introduction, background and about our Team – one of the most respected in the business.
Introduction
Now into our 6th year, we’ve delivered strategic social media programmes for some of the biggest brands and organisations, allowing us to gain rich experience and insights into consumer and brand behaviour as seen through the social media prism.
Today as one of the most respected social media consulting firms, we have robust practices, working with consumer brands, for-profit and not-for-profit organisations, media and publishing companies delivering a variety of programmes ranging marketing, customer service, social CRM, corporate reputation, insights and listening to helping create movements leveraging social media.
We work with clients who have mature social media needs to Map > Listen > Frame > Engage> Scale > Integrate> Measure basis strategic needs.
We promise not just high impact ‘live’ strategy, but pro-active engagement on social footprints and design & development of digital assets like websites and social apps.
We also deliver high RoI on social ad management for several of our large clients.
Some of our clients (including past clients) include Mahindra, Allen Solly, s.Oliver Fashion India, Modi Illva, Down to Earth, Fastrack, Samsung Mobile, Samsung LED/ LCD TVs, global brands like LiveJournal.com, whom we helped with their India entry and KnockingLive, a blockbuster mobile application, of which we have been part of the marketing team, handling global engagement.
It is our culture of participation and constant innovation, combined with the focus on a disciplined approach that helps us deliver strategic solutions and measurable results to our clients.
Learn more about our Services
Context
It’s the dawn of the Screenage.
While the term Screenagers is typically used for the ‘digitally connected youth’, we use it for ‘digitally connected everyone’. India with over 100 million Internet users and 700 million mobile phones, many with 3G connectivity is striding rapidly. These numbers are growing fast as mobile devices become preferred tools to remain connected in an always-on world.
With the advent of the social web, led by social networking sites where users spend a considerable amount of time every day, Internet has changed flavour from being a work, research, search tool to a preferred medium for personal expressions and connections.
Destinies of brands too are being shaped on the social web today. Some brands are beginning to understand this environment, others are still learning.
Brands are beginning to understand that future belongs to those amongst them that have customers and fans sharing their stories; that one-to-one marketing has given way to many-to-many conversations; that in the age of participation and purpose, people want to co-create brands and movements.
- Need to connect teams separated by geography
- Familiar is favourable: wide adoption of social media, particularly social networking, has made a large working population very comfortable with the connected environment
- The success of social media in marketing has given the enterprise confidence, and insights, to tread forward on the social business journey
Mainstream media itself is evolving, integrating social media, to stay relevant to the times. By-lines have given way to socially connected journalists participating in conversations 24 x 7, inviting opinion, also being chastened by readers and viewers – social media is the new watchdog.
Not the types to be left behind, celebrities and politicians too have joined the social media space engaging stakeholders.
It is our effort to interpret these conversations to draw insights that help you; and engage your stakeholders by facilitating transparent communication and conversations
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Our Team
Our live-wire, and fast growing, team consists of talented and committed professionals with shared values and extensive 360 degrees communication, marketing, research, media and technology experience, gained by working with some of the best companies and managing some of the best global brands.
Rajesh Lalwani, CEO
Rajesh is the CEO of Blogworks, a consulting firm, which provides strategic social media solutions to brands and corporates. He is also the Principal Coordinator of IndiaSocial, a knowledge focused community around social media.
A marketing and communication professional, with 17 years of relevant experience, he has crafted marketing, public relations and digital media strategies for prominent global brands.
As an observer of media and communication trends, he recognised change early and identified social media (the term did not exist back then) impact as early as 2004; he has been helping clients with blog and social media strategies since.
Besides writing a popular marketing blog focused on bringing out insights, Rajesh’s regularly writes for prestigious publications. His views on the future of marketing, innovation and media are regularly featured in the media and often sought by organisations like Nokia, Microsoft, among others, for their global insights progammes.
Rajesh is often invited to speak at prominent national and international marketing and communication conferences. He conducts engaging workshops for professionals on subjects of social media concepts and impact, communication and branding. He has lectured at top institutions including IIM, Ahmedabad, Goa Institute of Management, Amity and others and enjoys these interactions the most.
He has served on committees for trade associations and as a jury member for prestigious marketing awards.
Rajesh has eclectic tastes in life; he loves reiki, trees, fragrances, yoga, reflexology and tea, just as much as he loves horses, polo (doesn’t play, yet), movies and more…
A global citizen, Rajesh is presently located in New Delhi, India, but works with clients from across the world. Connect with him at rajesh[dot]lalwani[at]blogworks[dot]in. Read his full profile.
Rajika Talwar
Rajika completed her Masters in Communication Management from Symbiosis Institute of Mass Communication, following which she worked with Text 100, a specialist public relations firm. Before joining Blogworks, Rajika was handling marketing and communications for the classical music label Music Today (a division of the India Today Group).
Bubbly and energetic, Rajika is a yoga and travel enthusiast and loves cleaning, cleaning and cleaning.
She is presently based out of New Delhi.
Amita Malhotra
Prior to joining Blogworks, Amita worked with Genesis Burson-Marsteller, one of India’s most respected public relations firm, where she managed campaigns for brands across corporate and lifestyle verticals.
Amita pursued English Literature at Lady Shri Ram College (LSR); she undertook her Masters in Communication Management from the Symbiosis Institute of Mass Communication, Pune.
A great fan of ‘useful’ processes and templates 
, Amita enjoys fusion music and weekend trips with family.
She is presently based out of New Delhi.
S Swetha
Swetha has done her MBA in Advertising from the Symbiosis Institute of Media and Communication and graduated in English Literature from the University of Delhi. She has an ardour and penchant for photography, fine arts (sketching), singing and graphic design.
She is presently based out of New Delhi.
Neha Chandok
Neha has completed her Masters in Mass Communication and Journalism from Punjab University and graduated in English Literature from St. Bedes, Shimla.
She has been blogging for three years now and is equally passionate about traveling, photography and literature. Other than that coffee, music and good movies make her day.
She is presently based out of New Delhi.
Since the team is growing fast ( 16 of us and hiring aggressively) we are not updating the profiles here, until we find a more appropriate solution to showcase the team.
