I spent a good part of the day at a bunch of exchange4media initiatives, starting with the Pitch CMO Summit , followed by an Impact One-on-one between Advertising Age’s Publishing and Editorial Director David Klein and Madison World‘s Chairman and MD Sam Balsara.
Later in the evening Pitch magazine felicitated 25 top marketers (actually 28) in an award ceremony.
I was able to spend some time with Sam about the social media journey in India. He had some brilliant suggestions but the key takeaway for me was that ‘we’ – active participants in the social media space – are focusing a lot of energy on trying to ‘convert the converted’, whereas the task may lie elsewhere.
I was also able to spend a useful few minutes with David.
Do read the proceedings of the day’s happenings on exchange4media. I am sharing below some extremely valuable assessment/ tips on the digital space (in the US) that David shared with the audience, before the one-on-one.
I agree with David on all counts. What about you?
For those of you who still haven’t seen the Piano Stairs video, here you go :) – enjoy.
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