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  • Aegon Religare Star Child TVC got a potent mix of E Factor and Messaging

    Aegon Religare Star Child TVC got a potent mix of E Factor and Messaging

    I have earlier written about the E Factor in advertising, combine it with cutting edge messaging and you’ve got a winner.
    Most parents try everything to ensure that their children are able to live their dreams, unlike many that they themselves could not. You know anyone who didn’t grow up dreaming of becoming a movie star/ rock star/ star cricketer/ footballer? I don’t. Powerful insight converted into a memorable an interesting series.
    Don’t you love these 2 TVCs from Aegon Religare? I am sure there others in the making…
    Enjoy.


    One of my colleagues suggested that the message “???? ????? ????? ?? ?? ???? ?? ?? ?? ??
    ???” seem to suggest that we want out children to live ‘our dreams’. I interpreted it as, everyone wants their children to be the ‘star’ that they themselves could not, rather than associate it with a particular activity/ vocation. I agree that it is subject to interpretation. What do you think?

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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