• Blog
  • Allen Solly celebrates ‘Hot Fridays’!

  • Allen Solly celebrates ‘Hot Fridays’!

    Allen Solly celebrates ‘Hot Fridays’!

    For the launch of its new collection, Allen Solly put up a hoarding at a popular Bangalore mall, with 52 shirts stuck to it. People had to complete the tweet “I love Fridays because…” with the hashtag #RainingSolly and mention @allensolly to participate, along with another hastag that was announced at the venue. The first five tweets with the right set of hashtags won a shirt from the Allen Solly’s new ‘Hot Fridays’ collection.

    We conceptualised a way to take the small on-ground activity online, and involve the entire Allen Solly community. Via a Facebook application, the entire event was live-streamed to Allen Solly fans, which enabled us to scale up the event, and take it beyond the confines of the area where it was happening. The launch reached a community over over 500,000 people over the country. A perfect amalgamation of multi-media where offline activity crossed paths with social media and video relaying, thus creating an almost seamless bond of content creation and dissemination.


    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

  • 113182347364764561260136204114183247494765565660196205115196847504767570060326206143200047514768570160476209144200747524769571160816262150202047534770571960906273370204147544771580261016362578206047554772583361056510595207547564867584661077164724475748685863612773147254758487058696128748472647594874591261297544727476054115949613024780472847615469595361342778747344762549059826170 Notice: Undefined offset: -1 in /var/www/html/ on line 207 » «

Also Check out

Go to top