Allen Solly, in association with Vogue magazine, organised a fashion-focused event in Mumbai, that showcased the most popular trends of the season. Called the ‘School of Style’, the event brought together fashion bloggers and experts to discuss everything fashion – wardrobe essentials, must-have accessories, how to shop smart, and the best ways to blend Spring/Summer staples in their daily look. The platform served to showcase Allen Solly’s Spring-Summer 2013 collection, and was a palpable hit with the city’s fashionistas.
Allen Solly played the role of the ‘Fashion Wingman’, as there was plenty of interaction with the fashion experts and people sharing style advice. A hashtag #SchoolOfStyle was seeded and people live-tweeted from the event. Apart from integrating the Twitter community, there were real time image uploads on Facebook. Further, the event was live-streamed on the Facebook page, which enabled the Allen Solly community from all over the country to be tuned into everything that was happening at the venue.
Several different looks were showcased, ranging from ‘corporate’ to ‘party’ and ‘quirky’ to ‘ethnic’. Each look was also complemented with the selection of the perfect combination of accessories. Each of the fashion bloggers who attended also wrote about their takeaways from the event. Some of these can be found here and here.
Here are the highlights of the event, shared by Allen Solly:
Stay tuned for a more detailed case study!
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