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  • Allen Solly

    Allen Solly

    Task

    • Allen Solly wanted to play the fashion wingman for its connected audience and create a strong association with colour and the Friday spirit

    Key Insight

    For the youth, the Monday Life – Linear, fixed, work and worry has given way to the Friday Life – Freedom, possibilities and carefree. Or as one of our colleagues put it, 

    “Monday is what the world wants me to be, Friday is who I am.”

    Tired of the busy, people increasingly want to live free. 

    Programme Strategy

    One of the few social fashion programmes in India where ‘real people’ were made the centre of the campaign. Example: Colour Lab, Solly on Style and Effortless Chic.

    • ‘Solly on Style’ series with influencers and experts >

       

    • ‘Allen Solly Color Lab’ Campaign >

     

    • ‘Allen Solly Holi’ campaign >

     

    • ‘Allen Solly Vibrant India’ Campaign >


    • Friday footwear campaign >
      Check Link

    Recognition

    IDMA Best Integrated Programme 2014 – Silver for Colour Lab
    CMO Asia Award -2013 – Best use of social media in marketing and best use of Facebook App

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