For the youth, the Monday Life – Linear, fixed, work and worry has given way to the Friday Life – Freedom, possibilities and carefree. Or as one of our colleagues put it,
“Monday is what the world wants me to be, Friday is who I am.”
Tired of the busy, people increasingly want to live free.
One of the few social fashion programmes in India where ‘real people’ were made the centre of the campaign. Example: Colour Lab, Solly on Style and Effortless Chic.
IDMA Best Integrated Programme 2014 – Silver for Colour Lab
CMO Asia Award -2013 – Best use of social media in marketing and best use of Facebook App