Allen Solly entered India in the mid 90s as a men’s fashion brand breaking the monotony of grey, and a promise of Friday Dressing (Fridays are fun).
But it was time to reinvent the brand to fit the current context and a marketplace full of me-too peers.
For the youth, the Monday Life – Linear, fixed, work and worry has given way to the Friday Life – Freedom, possibilities and carefree.
Or as one of our colleagues put it, “Monday is what the world wants me to be, Friday is who I am.”
Tired of the busy, people increasingly want to live free.
A series with influencers and experts
Real people. Real fashion.