• Allen Solly

    Allen Solly

    The Brand

    Allen Solly entered India in the mid 90s as a men’s fashion brand breaking the monotony of grey, and a promise of Friday Dressing  (Fridays are fun).

    But it was time to reinvent the brand to fit the current context and a marketplace full of me-too peers.

    Our Strategy


    • Superior consumer insights through digital


    • Allen Solly as the fashion wingman
    • People in the center of brand storytelling
    • Reinterpret Friday as an attitude


    • Drive footfalls through digital

    Key Insight

    For the youth, the Monday Life – Linear, fixed, work and worry has given way to the Friday Life – Freedom, possibilities and carefree.

    Or as one of our colleagues put it,  “Monday is what the world wants me to be, Friday is who I am.”

    Tired of the busy, people increasingly want to live free.

    Solly on Style

    A series with influencers and experts


    Allen Solly Colour Lab


    The Lookbook

    Real people. Real fashion.


    Holi campaign


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