-
Allen Solly
Allen Solly
The Brand
Allen Solly entered India in the mid 90s as a men’s fashion brand breaking the monotony of grey, and a promise of Friday Dressing (Fridays are fun).
But it was time to reinvent the brand to fit the current context and a marketplace full of me-too peers.
Our Strategy
Insights
- Superior consumer insights through digital
Intimacy
- Allen Solly as the fashion wingman
- People in the center of brand storytelling
- Reinterpret Friday as an attitude
Income
- Drive footfalls through digital
Key Insight
For the youth, the Monday Life – Linear, fixed, work and worry has given way to the Friday Life – Freedom, possibilities and carefree.
Or as one of our colleagues put it, “Monday is what the world wants me to be, Friday is who I am.”
Tired of the busy, people increasingly want to live free.
Solly on Style
A series with influencers and experts
Allen Solly Colour Lab
The Lookbook
Real people. Real fashion.
#SollyColourMe
Holi campaign
64156454651164505043325273227273
Programme Objective » « What we did
-
Contact
conversations@blogworks.in
+91-9910034330 -
Newsletter
-
Social
