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  • Allen Solly

    Allen Solly

    The Brand

    Allen Solly entered India in the mid 90s as a men’s fashion brand breaking the monotony of grey, and a promise of Friday Dressing  (Fridays are fun).

    But it was time to reinvent the brand to fit the current context and a marketplace full of me-too peers.

    Our Strategy

    Insights

    • Superior consumer insights through digital

    Intimacy

    • Allen Solly as the fashion wingman
    • People in the center of brand storytelling
    • Reinterpret Friday as an attitude

    Income

    • Drive footfalls through digital

    Key Insight

    For the youth, the Monday Life – Linear, fixed, work and worry has given way to the Friday Life – Freedom, possibilities and carefree.

    Or as one of our colleagues put it,  “Monday is what the world wants me to be, Friday is who I am.”

    Tired of the busy, people increasingly want to live free.

    Solly on Style

    A series with influencers and experts

     

    Allen Solly Colour Lab

     

    The Lookbook

    Real people. Real fashion.

    #SollyColourMe

    Holi campaign

     

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