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Be Like Rohan
Be Like Rohan
Campaign + Impact
Smart education for a smart generation – with this underlying message, the ‘Be like Rohan’ campaign was an endeavor to convey the benefits of a specialized BBA and to talk about the many rewards that a career in built environment can offer.
With youth culture at its creative root, this campaign gave RICS India a fun route to engage its young audience. The video is now part of a global campaign to bring in new student leads.
For the full version, please click here.
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Programme Objective » « What we did
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