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  • Mahindra Rise

    Mahindra Rise

    Brand Vision

    • To be among the 50 most admired global brands by 2021, by enabling people everywhere to Rise
    • Mahindra wants to be seen as a customer-centric, technology & innovation-led global brand while making its products and services aspirational

    Programme Strategy

    The programme, now in its 4th year, has run several large format campaigns, besides smaller campaigns from time-to-time.

    Spark the Rise 1 and Spark the Rise 2
    An award winning movement marketing programme directed to enable and energise entrepreneurs, innovators and change makers.

    Rise Prize Challenge
    The Million Dollar Challenge launched to promote an innovation ecosystem in India. The campaign consists two challenges -build a Driverless Car & a DIY Solar Kit.

    World Class From India
    Celebrating India as a country on the Rise, with growing accolades & achievements,

    Rise for Good
    Rise for Good is a call for action, to do good.  

    An umbrella programme bringing under one roof all Mahindra programmes & associations that drive positive change for stakeholders. 

    Rise in Action
    Showcasing how Mahindra products and services are enabling people in creating possibilities for a better life.

    Impact

    • Three-fold increase in number of mentions for associations for ‘Rise’ with Mahindra products and services between 2013-14
    • Interbrand’s Best Indian brands list ranked Mahindra in the top 10 in both 2013 and 2014
    • Increasing trend for number of mentions for associations of ‘Rise’ by Mahindra employees (under **work environment) and by consumers through **Emotional connect
    • One of the most quoted brand marketing initiatives from India

    *Social mentions is an ingredient in Interbrand’s methodology
    **The ‘six drivers of corporate reputation’ model by Harris Fombrun

    Recognition

    Sabre Awards 2013 – Gold for Spark the Rise
    IDMA Awards 2013 – Gold for Spark the Rise
    Campaign India Digital Crest Awards 2013 – Silver for Spark the Rise

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