• Mahindra Rise

    Mahindra Rise

    Iconic work for an iconic brand

    Brand Vision

    Mahindra, a $ 17.8 billion, group aspires to be among the 50 most admired brands by 2021, by enabling people everywhere to Rise.

    Program Pillars


    Rise challenge:

    The Million Dollar Challenge launched to promote an innovation ecosystem in India.

    The campaign consisted of two challenges – build a Driverless Car and a DIY Solar Kit.

    Innovation + Social Change

    Spark the Rise – Season 1

    Spark the Rise – Season 2

    An award winning movement marketing program directed to enable and energize entrepreneurs, innovators and change makers.

    Rise for Good

    A call for action to do good. An umbrella program bringing under one roof all Mahindra programs & associations that drive positive change for stakeholders.

    World Class from India

    Celebrating India as a country on the Rise, with growing accolades & achievements.

    Products and Services

    Rise in Action showcasing how Mahindra products and services are enabling people in creating possibilities for a better life.

    Customer Centricity

    Social engagement on customer feedback and issues.

    Awards and Recognition

    • One of the most quoted rebranding initiatives in India.
    • Three-fold increase within the first year in number of mentions for associations for ‘Rise’ with Mahindra products and services.
    • Interbrand’s Best Indian brands list ranked Mahindra in the top 10 in both 2013 and 2014.
    • Sabre Awards 2013 – Gold for Spark the Rise
    • IDMA Awards 2013 – Gold for Spark the Rise
    • Campaign India Digital Crest Awards 2013 – Silver for Spark the Rise

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