Mahindra, a $ 17.8 billion, group aspires to be among the 50 most admired brands by 2021, by enabling people everywhere to Rise.
The Million Dollar Challenge launched to promote an innovation ecosystem in India.
The campaign consisted of two challenges – build a Driverless Car and a DIY Solar Kit.
Spark the Rise – Season 1
Spark the Rise – Season 2
An award winning movement marketing program directed to enable and energize entrepreneurs, innovators and change makers.
Rise for Good
A call for action to do good. An umbrella program bringing under one roof all Mahindra programs & associations that drive positive change for stakeholders.
Celebrating India as a country on the Rise, with growing accolades & achievements.
Rise in Action showcasing how Mahindra products and services are enabling people in creating possibilities for a better life.
Social engagement on customer feedback and issues.