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  • Marks & Spencer

    Marks & Spencer

    Task

    • Build M&S as the face of modern British fashion in India
    • Position M&S as  high energy and aspirational fashion brand

    Our approach on digital

    Our approach on digital is drawn from the brand values:

    Integrity; Inspire; Innovation; In-touch.

    Innovation is at the core of our product offerings.

    We bring alive integrity by being real & authentic in our approach and interactions – showcasing our expertise and making a difference to our consumers lives.

    We do this through our inspiring stories that focus on people and our products; and

    We are busy building an eco-system of digital assets & properties to keep in-touch with our consumers. 

    Content Strategy

    • The content framework ties back to M&S values of Inspire, Innovate, Integrity and In-touch
    • The tonality of content is directed towards potential target customers to match the goal of building M&S as a younger, high energy, aspired fashion brand

     

    • Drive sales through activations where bloggers engage with customers at the store & give them tips on how to incorporate trends in their wardrobe

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    • Amplify on-ground initiatives and in- store launches on digital

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    • Topical events that tie back to British culture and sophisticated fashion are leveraged

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