Often considered taboo, the complex relationship that women have with that ubiquitous wardrobe staple—the bra—has not always been explored openly. Social media is a place where women find it easier to talk about their lingerie woes.
This video was born from these insights, with the purpose of opening up and driving more conversations around this subject. In the video, women talk about their often-overlooked issues with bras.
Marks & Spencer has long enjoyed an enviable relationship with its customers for its lingerie offerings. This campaign strengthened this relationship—it sparked conversations and engaged users, as women in large numbers shared their lingerie troubles with us.