My ‘blogs for business and public relations’ journey started about a year and half ago and soon thereafter I penned this article (first published for our internal newsletter at Genesis Burson-Marsteller where I was employed until recently). So much has already changed for the Indian blogosphere that many things that the article mentions sound dated. Each day has been new learning.
Anyway, I was invited to speak at a seminar yesterday on ‘Blogs for Marketing’. It was great fun to work on this presentation. As luck would have it I was gifted a copy of Naked Conversations (Robert Scoble/ Shel Israel) by a friend and that was very useful too.
Do write me your feedback so I could imbibe that into my future sessions. I am not able to share the Blog/Works proprietary methodology as I hope to retain that as a differentiator.
Update: Am replacing the presentation and only a sampler is up now. Write to me if you are interested in the entire presentation.
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