“BLOG POSTS are now finding their way into the marketing strategies of motorcycle makers.What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of product launch, courtesy blogs.”
Delighted to note that marketers are beginning to understand the value of blogs & social media and are using them for immediate, true feedback instead? of commissioned research that’s not just time-consuming but also expensive (and often inaccurate?)
I just changed my car for a new one and relied heavily on blog posts, forum discussions, word-of-mouth (company brochures helped me decide the colour, nothing more :)).
In my opinion, however, the loop will not be complete until we put the customer in the center and then surround him/her with peer reviews, expert opinion and marketer’s inputs (the last bit is TOTALLY missing today). It is the logical next step and we are hoping to participate in that space.
I was with a marketer friend last week and tried to partly address concerns/ reservations she had about competition using a marketer’s blog to malign the brand. A couple of points we spoke about, a couple I am adding now:
Exciting times ahead.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.