Blogworks was in news in Afaqs for the recent #fiestahotwheels activity
The communication strategy, which revolves around the idea of ‘Real people, real experiences’, saw Ford India bringing the Fiesta experience on the Buddh International Circuit.
Based on the fundamental idea of ‘Real experiences’, the initiative provided first-hand experience of driving the Ford Fiesta Automatic and featured people who make an impact on society, including influential businessmen, photographers, bloggers, writers and fashion designers.
Speaking to afaqs! about the strategy, Nigel E Wark, executive director, sales and marketing, Ford India, says, “We realised that people in India prefer to drive a manual car rather than an automatic one, as they have a certain kind of understanding about an automatic vehicle. To prove that these beliefs are just myths, we decided to bring people and give them a first-hand experience at the F1 track, one of the best tracks to drive a car in the country.”
The campaign, conceptualised by Global Team Ford and Blogworks, was driven through social media platforms such as Facebook and Twitter. Till about 11 am on Saturday, March 3, the activity received approximately 1,600 tweets.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.