The 2014 Indian general election was the first time we saw large-scale political activity (and activism) on the internet. This trend has, of course, grown exponentially since then, with political parties across the spectrum making use of social media to shift conversations and build heroes on a more intimate level than ever before. As mobile phones and internet data coverage expands across the country, the battle for national leadership is being fought in our pockets.
From January 2013 to February 2014, Blogworks published the Most Mentioned Political Leaders , a monthly barometer of public mood and conversations about the top political leaders on social media in India. As Elections2014 neared, online conversations reached a crescendo and we moved to a daily tracker featuring three most mentioned leaders and three of the most actively mentioned political parties.
Below are links to the reports and the daily tracker. Click on each image to follow through to the corresponding article in the daily newspaper Mint with whom we partnered for this activity – you can also run a google search ‘India’s Most Mentioned Political Leaders’ + ‘Blogworks’ to see dozens of other media reports around this.
These are records of a time of turbulence and prescient heralds of the times we live in today.
An interactive dashboard tracking mentions from March to May 2014 is archived here.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.