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Blogworks India’s Most Mentioned Political Leaders Index Jan 2013- May 2014 #elections2014
Blogworks India’s Most Mentioned Political Leaders Index Jan 2013- May 2014 #elections2014
The 2014 Indian general election was the first time we saw large-scale political activity (and activism) on the internet. This trend has, of course, grown exponentially since then, with political parties across the spectrum making use of social media to shift conversations and build heroes on a more intimate level than ever before. As mobile phones and internet data coverage expands across the country, the battle for national leadership is being fought in our pockets.
From January 2013 to February 2014, Blogworks published the Most Mentioned Political Leaders , a monthly barometer of public mood and conversations about the top political leaders on social media in India. As Elections2014 neared, online conversations reached a crescendo and we moved to a daily tracker featuring three most mentioned leaders and three of the most actively mentioned political parties.
Below are links to the reports and the daily tracker. Click on each image to follow through to the corresponding article in the daily newspaper Mint with whom we partnered for this activity – you can also run a google search ‘India’s Most Mentioned Political Leaders’ + ‘Blogworks’ to see dozens of other media reports around this.
- A total of 31 million online mentions were tracked
- Online mentions around a total of 187 political leaders from India were tracked
- Sample conversations were further analysed around 10 themes such as – Development and Economy, Caste and Religion, Corruption, Women’s Safety, Education and so on
- Sentiment shifts around these themes were analysed besides volume trends
These are records of a time of turbulence and prescient heralds of the times we live in today.
Monthly Reports
January-April 2013 [January-April 2013] Blogworks Most Mentioned Political Leaders Index
May 2013 [May 2013] Blogworks Most Mentioned Political Leaders Index
June 2013 [June 2013] Blogworks Most Mentioned Political Leaders Index
July 2013 [July 2013] Blogworks Most Mentioned Political Leaders Index
August 2013 [August 2013] Blogworks Most Mentioned Political Leaders Index
September 2013 [September 2013] Blogworks Most Mentioned Political Leaders Index
October 2013 [October 2013] Blogworks Most Mentioned Political Leaders Index
November 2013 [November 2013] Blogworks Most Mentioned Political Leaders Index
December 2013 [December 2013] Blogworks Most Mentioned Political Leaders Index
January 2014 [January 2014] Blogworks Most Mentioned Political Leaders Index
February 2014 [February 2014] Blogworks Most Mentioned Political Leaders Index
Daily trackers – March 2014- May 2014
An interactive dashboard tracking mentions from March to May 2014 is archived here.
Stay tuned.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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