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  • Business proposition… for start-ups

  • Business proposition… for start-ups

    Business proposition… for start-ups

    I have noticed that most start-ups are not focused on communication. I guess there could be many reasons:

    1. Lack of understanding on how important effective and differentiated communication can be.
    2. Everyone is so busy that no one is exclusively responsible for branding and communication.
    3. The team doesn’t consist a specialist with requisite background in communication/ branding/ marketing.
    4. Some, particularly the very early-stage, may not have access to funds required to hire best-in-class communication teams.

    Whatever be the reason, whilst communication alone cannot be reason for success, lack of effective communication CAN be reason for failure, where the offering itself may have had a good chances of success.
    We have in the past received several proposals from entrepreneurs looking to collaborate for equity, but there weren’t any that would really excite us to join hands. However, we have never really reached out with an offer from our side, until now.
    Here is an offer:

    1. If you are a start-up, with a great offering and a team to back it, looking for communication and marketing help (don’t confuse marketing with business development, we won’t do the latter), reach out and we might work together.
    2. It isn’t necessary, at all, that you are located out of India.
    3. We will work for equity + costs.
    4. We will take not more than 1 or 2 such partnerships in this year, totally at our discretion.

    You can write in to me at – rajesh (dot) lalwani (at) blogworks (dot) in – with your proposal and I promise to write back to you, either way.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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