Category Archives: General

My fun presentation at Pune

I was invited by ISB&M, a marketing and communication school, to speak with the incoming batch at their Pune campus. I decided to weave a story around some of my past tweets and use them as prompts for my talk. Sharing the presentation with you…enjoy, don’t take things too seriously; and if you do decide… Read more »

High hopes for Places and Deals in India

In August 2010 Facebook started a new service called ‘Facebook Places’. Fueled by the technology of location based services, and the dynamism of the social experience on Facebook, the service allows a user to perform the typical geosocial activities at a physical location, namely checking in, checking in with other people, tagging them (as done with photos), finding… Read more »

An Ode to Social Media

I wrote this  after a long day at work as a note on my phone. Found it amusing, thought may resonate with some others too. Here it is – An Ode to Social Media An age of distractions and disdain has come to be our generation’s bane. You are called a cynic who can only… Read more »

The message or medium or more

Two days back, I attended the exchange4media and Concrea’s Youth Marketing Summit 2011. Neeraj Sanan of MCCS/ Star TV was one of the panelists at the summit. An audience member had a question for him regarding the ways TV content is marketed nowadays using digital platforms. Mr. Sanan had a proper answer supported by a… Read more »

The joy of giving!

Since my work requires me to stay connected  online most of the day, I have become quite used to filtering though a lot of content (text, video and audio) on a day to day basis. In some sense, you could say I have become immune to a lot of content coming my way.   However,… Read more »