Category Archives: Advertising

Facebook India upping monetisation stakes

Indications are that Facebook India is  upping stakes on the monetisation front in India. David Fischer, VP of Advertising and Global Operations, Facebook  was in India for Ad:Tech recently and in our brief meeting, on the sidelines of the event, we discussed prospects, and impediments, for advertising and marketing revenues from India. Facebook had already… Read more »

Simple lesson from Mystery Shampoo versus Dove

Mystery shampoo, aka All New Pantene, and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn… Read more »

India’s answer to Oldspice?

I expect most readers of this blog to be familiar with the Old Spice “The man your man could smell like” ad and viral videos (for the uninitiated, the ad by Wieden & Kennedy Portland took  this year’s Cannes Film Lions Grand Prix) And then, this morning I chanced upon this video by Wildstone Talc… Read more »

Aegon Religare Star Child TVC got a potent mix of E Factor and Messaging

I have earlier written about the E Factor in advertising, combine it with cutting edge messaging and you’ve got a winner. Most parents try everything to ensure that their children are able to live their dreams, unlike many that they themselves could not. You know anyone who didn’t grow up dreaming of becoming a movie… Read more »

The E factor in advertising

Many a Wednesday evenings, during my growing up years, the 7.30 pm – 8.00 pm slot was spent in front of the tube. Chitrahaar, the iconic film songs programme, would roll out at 8 pm and given its enormous viewership, most and some of the best advertising of its time would be scheduled prior to… Read more »