Category Archives: Marketing

#McDstories – Are they loving it ?

What began as an attempt to bring out the positive stories of McDonalds, turned into a marketing nightmare for McDonalds. They  seeded the hashtag #meetthefarmers and #McDstories so as to showcase their commitment to deliver fresh produce. McDonald’s promoted video interviews with farmers that supply their lettuce, beef, and potatoes. Following which came the tweet… Read more »

The making of a Movement! You will enjoy this TED video, and the learnings.

If making Movements is your kind of thing, then you might enjoy this TED talk which my colleague Mansi shared with me . The scale of a real Movement maybe much bigger; the effort, time, money required much larger, but the principles are valid. 1. Have the guts Stand out Be prepared to get ridiculed… Read more »

Mobile money

I remember my first class in Economics – “Evolution of money”.  The lecturer took us through the lugubrious story right from barter to paper money, while we were dozing off in the last benches of the classroom. I was reminded of this story today, when I sat reading about ‘mobile money’. Money has come a… Read more »

Number Portability: Are you gonna give your mobile operator the boot?

Take our Poll:

Love marriage; arranged wedding.

I haven’t yet gotten over the frenzy of last fall – when I got married – and the wedding season is upon us again. Weddings, are a burgeoning industry in India, with its size estimated to be Rs. 1,90,000 crores according to this story. Interestingly, even as more and more of our youth marry for… Read more »