Category Archives: Marketing

Brandate ’07 Tomorrow (UPDATED)

By Rajesh on June 29, 2007

Am speaking at Brandate ’07 in Bangalore tomorrow. See you there? UPDATE 1 July 2007 – 11.00 am It has been one of my most adventurous talks yet – night before the talk, my presentation – all done, bar some fine tuning – simply disappeared from my desktop and the pen-drive. A near final version,… Read more »

Also posted in Social Media | Tagged brand-comm, brandate, Branding | Comments (6)

One brand’s experiment… is our learning!

By Rajesh on June 12, 2007

The first learning on this post from Toby, on consumer generated media and advertising, that I linked to sometime ago read: This is Complex – It’s complex and it carries risk Yesterday a friend forwarded me this piece in the Financial Express (via their arrangement with NYTimes) That’s exactly what Heinz seems to discovered in… Read more »

Also posted in Social Media | Comments (1)

Weak link…!

By Rajesh on June 7, 2007

A series of random events made me think about the ‘weak link’ in customer service: My mobile rang, the young lady on the phone was calling on behalf of the car company I had recently purchased a new vehicle from and wanted me to participate in a brief survey. This is my second car from… Read more »

Also posted in Customer Service | Tagged Brands, Customer Service, India | Comments (9)

Points to help you win!

By Rajesh on May 29, 2007

I visited Mumbai last week for a talk at The Park- Navi Mumbai – a very chic, contemporary property indeed! Navi Mumbai surprised me with its green and space, but then new development seemed to be mushrooming everywhere so looks like it will get busy too. We were a small group, around 15 of us…… Read more »

Also posted in Social Media | Tagged Blogs, pointers, Social Media, Strategy, the park - navi mumbai | Comments (0)

All in a game…

By Rajesh on May 16, 2007

Time now for a commercial break But then, gamers don’t take breaks! Sorry! Gaming is engagement, action and games can have a cult following – makings of a great branding opportunity and many brands are already ‘playing’. However, because top-end game associations can be expensive, it can be a tricky call too – how much… Read more »

Tagged Games, gaming, in-game branding | Comments (3)