Category Archives: public relations

Cleartrip resolution of a neo-influencer complaint is a case-study

By Rajesh on June 16, 2009

I cringe every time I read the words #FAIL , #boo or thus like on Twitter, from users who might just have given a cursory glance to a tool or barely used a service. This is someone’s brand we are referring to, a brand that’s dear to someone; a service in whose creation someone has… Read more »

Also posted in Internet, Marketing, Social Media | Tagged cleartrip.com, customer quality, Customer Service, India, kiruba, negative feedback, processes, Social Media, Twitter | Comments (6)

Dealing with a slowdown in bytes

By Rajesh on March 14, 2009

I have been a client earlier and an agency too. At this moment, interestingly enough, with Blogworks and Pitchh.com we are both an agency and a client respectively. This week brought some interesting perspectives. As an agency you seek committed relationships, as a client you want to pay for performance and that alone. Retainers/ CPM… Read more »

Also posted in Marketing | Tagged Agencies, Blogworks, India, Marketers, Marketing, Pitchh.com, slowdown, Social Media | Comments (3)

Exchange4Media and Blogworks.in present “India Social Media Survey, Brands and Corporates” Edition 1, December 2008

By Rajesh on December 17, 2008

It was nearly two years ago that I first thought about seeding a benchmark survey that captured Blogging & Social Media trends & insights gathered from marketers and corporates. However, there was little action on the ground at that time, but social media has now gained sufficient traction, and we may have perhaps contributed in… Read more »

Also posted in Blogworks, Marketing, Social Media | Tagged Blogs, Corportes, India, Insights, Marketing, Social Media, Study, Survey, Trends | Comments (1)

Why it’s a good idea to blog on YOUR domain, not so good to go free.

By Rajesh on September 5, 2008

Many prospects, and clients, we interact with, talk about starting their blog on a free blog site, such as Blogger.com etc. That’s a bad-bad way to start your blog/ social media journey, we tell them. Show the tool the reverence it deserves – don’t treat it casually – we tell them. All blogs are not… Read more »

Also posted in Social Media | Tagged blogging, Corporate Blogs, India, Social Media | Comments (12)

Client and Agency Engagement – Today’s Paradox

By Rajesh on August 10, 2008

A recent telephone conversation with a friend, a senior communication professional, prompted this post. Do your own experiences as a participant in the communication profession, whether as a veteran or a newcomer, whether an agency or a client validate this paradox? A somewhat controversial one… It is a paradox emerging from today’s business reality and… Read more »