Category Archives: Publised Pieces

My Interview in ‘Career 360′ Magazine

By Amita on September 7, 2010

A couple of weeks back, Career 360, a magazine focused on careers (from the Outlook Group) had reached out for a story on Careers in Social Media Marketing. Their September issue has carried the feature and includes a short interview of mine on the opportunities in Social Media space.

Also posted in Social Media | Tagged amita malhotra, experience commerce, new media job, social marketing job, social media career, social media job description, social media job search, social media marketing career, social networking job, ssamsung corby, twitter job | Comments (3)

Ten trends that will drive Social Media in 2010

By Manpreet on January 21, 2010

Dataquest published my article ‘Back to the Future’ in their last issue, on Social Media trends to expect in 2010 for India. Reproducing the content here: Back to the Future The year 2010 will be about social media coming of age, albeit in select ways. Some relevant trends: Social Media For the Enterprise: 2010 will… Read more »

Also posted in Social Media | Tagged 2010, augmented reality, blogorks, convergence, dataquest, Enterprise 2.0, facebook, foursquare, gogle wave, google, linkedin, manpreet kaur, Mobile, search, social gaming, social media stakeholders, social media trends, socialmedia, Twitter | Comments (1)

Old Buyers, new markets

By Rajesh on March 29, 2009

This is the piece I wrote as part of the Exchange4Media and Blogworks “India Social Media Survey 2009″ Report Document that we revealed released on 28 March 2009. It summarizes the gap I see amongst the marketing/ communication fraternity in their understanding of the connected consumer and social media. The gap was obvious on many… Read more »

Also posted in Social Media | Tagged Blogworks, Communicatation, Exchange4India, India, India Social Media Summit, India Social Media Survey, Marketing, Social Media | Comments (2)

HT Tech4U focuses on What Blogging Did Next. My piece “Micro-blogging, anyone?” – also the longer, unedited version.

By Rajesh on May 7, 2008

Today’s Hindustan Times Tech4U page focuses on “What Blogging Did Next” and features 2 main pieces on the subject. In the first piece, titled Hum Blog, Twilight Fairy of Delhi Bloggers Bloc talks about the blogging scene in general and Delhi in particular, online and offline. The second piece, written by me talks about Twitter…. Read more »

Also posted in Marketing, Marketing & Communication, public relations | Tagged Biz Stone, blogging, Guy Kawasaki, Hindustan Times, India Short Code, Micro-blogging, Twitter | Comments (10)

Mint helps propel the “Corporate Traffic Brigade” thought .

By Rajesh on February 12, 2008

I had written about the CSR opportunity in the Delhi-Gurgaon Expressway Toll Plaza crisis recently. Today’s Mint helps propel the message: Two weeks into the Delhi-Gurgaon expressway toll plaza crisis, things don’t seem to have changed much and the promised seven-minute journey now seems more a mirage than reality. Commuters are losing 15-45 minutes one… Read more »