Category Archives: Quick Posts

Floored by Stickers?

Suddenly these stickers are everywhere – featuring people and the written word – strategically pasted on ‘high-footfall’ passages in cinemas, malls and stores. Except that, call me old-fashioned, I cringe every time someone steps on them. It’s like stepping on someone. I understand visibility, but is that all a brand seeks, so blatantly? What about… Read more »

Thinking…

A few random thoughts, based on recent events and conversations: Managing negative feedback by brands, on 3rd party blogs, shouldn’t be about whether to comment on these posts or not. It should first be about ‘resolution’ of issues being faced by the consumer and THEN comes the issue of commenting Similarly engaging brand supporters shouldn’t… Read more »

Quick Post 1

I have been meaning to create a category where I could just write a one-two sentence post to share a thought. Here goes: Toll Free Number – Ads/ press releases/collateral…ubiquitous the mention has become. Lifted straight from American jargon, understanding (and therefore impact) of the word ‘Toll’ is limited in my opinion(You may say “but… Read more »