Category Archives: Internet

Monetizing content through ‘lead generation’ is a win-win

By Rajesh on July 3, 2010

I have visualised and shared this scenario with platform owners for a few years, they seem to be coming around to adopt it. The scenario is fairly simple Marketers and businesses often have money, and are led by deadlines. Organic growth/ lead generation is slow and doesn’t deliver critical mass, fast enough Content owners have… Read more »

Also posted in Social Media | Tagged business, Lead Generation, Marketing, Social Media | Comments (3)

Why are we so rude on social media?

By Amita on July 1, 2010

I have been quite fascinated by how lately our conversations at parties, social get-togethers end up being centered on our virtual lives. Animated reports around our friends (and quite often foes) and their recent job, vacation, relationship status fly from different corners of the room; the veracity of each account verified by those who happened… Read more »

Also posted in Social Media, Trends | Tagged civility in america, cyber bullying, cyberbullying, incivilty online, influential, michel foucault, online influence, study civility in America, truth and power, unfluential | Comments (3)

Cleartrip resolution of a neo-influencer complaint is a case-study

By Rajesh on June 16, 2009

I cringe every time I read the words #FAIL , #boo or thus like on Twitter, from users who might just have given a cursory glance to a tool or barely used a service. This is someone’s brand we are referring to, a brand that’s dear to someone; a service in whose creation someone has… Read more »

Also posted in Marketing, public relations, Social Media | Tagged cleartrip.com, customer quality, Customer Service, India, kiruba, negative feedback, processes, Social Media, Twitter | Comments (6)

Releasing ‘India Social Media Survey Report – Edition 1′ in digital format.

By Rajesh on May 27, 2009

The wait is finally over… We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March. The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests… Read more »

Also posted in Blogworks, Marketing, Social Media | Tagged Blogworks, exchange4media, HR, India, India Social Media Survey, Marketing, Marketing & Communcation, Report, Research, Social Media, Statistics, Stats, Study, Trends | Comments (2)

Viral all the way

By Rajika on May 11, 2009

Susan Boyle, one of the contestants of the British reality show “Britain’s Got Talent”, gave a dramatic performance on stage mesmerizing the audience and judges with her marvelous voice. Immediately after the performance, her viral video circulated the internet and got a whooping 186 million views online in less than a month as per Visible… Read more »

Also posted in Blogworks Team, Social Media | Tagged digg, divesh mishra, dominoes, facebook, myspace, Orkut, patrick doyle, social media networks, susan boyle, Twitter, youtube, zoozoo | Comments (1)