There was an article that I saw yesterday
about that spoke about numbers in many categories having achieved critical mass, allowing marketers to use mass marketing tools to reach out to potential customers. Parallel to this, Internet technology is allowing many marketers to engage their customers; gain insights and feedback; generate buzz; cultivate evangelists; build communities; start and continue conversations – marketers have a choice and can choose the most relevant tools.
Given ahead are a few slides from a talk that I presented recently – won’t write much text as I think the slides tell the story.
Let me know what you think! Read on…
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