I have been a client earlier and an agency too. At this moment, interestingly enough, with Blogworks and Pitchh.com we are both an agency and a client respectively.
This week brought some interesting perspectives.
- As an agency you seek committed relationships, as a client you want to pay for performance and that alone. Retainers/ CPM pricing versus Project Fees/ CPL or Cost Per Conversion.
- As we move into the new financial year, it might be useful to take learnings from consumer marketing. For example the creation of shampoo sachets allowed many more users to enter the category, many who previously purchased bottles also found it easier on the pocket to buy them.
Byte sized packages, with set timelines and measurable returns would be a good way forward to gain business. Of course more effort will go in, but who knows customers might, in fact, end up buying more sachets.
What do you think?
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.