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  • Decoding the Kejriwal Phenomenon: a popularity report on Arvind Kejriwal

  • Decoding the Kejriwal Phenomenon: a popularity report on Arvind Kejriwal

    Decoding the Kejriwal Phenomenon: a popularity report on Arvind Kejriwal

    Arvind Kejriwal and the Aam Aadmi Party: In 2011, little did the nation know that an unheard name was soon to become a talking point for years to come. In the past couple of months specially, if there is one topic on which every person tracking Indian politics has had a view point on  is that of Mr. Kejriwal and his Party.

    As the world took to social media to take a stand around Mr. Kejriwal, we went into digging some answers. Were there any trends in what people were saying? What were the most discussed points? What has been the good, the bad and the ugly of the Kejriwal Phenomenon. And most importantly what was the reaction towards the key events that have been associated with Mr. Arvind Kejriwal and the Aam Aadmi Party (AAP).

    We took a look at all conversations on social between Oct 2015 – Dec 2o15, and here’s what we found:

    Overall Buzz

    December witnessed a 132% jump in overall mentions from November around AAP and Mr. Arvind Kejriwal

    Issues such as the CBI Raid on Mr. Rajendra Kumar, Mr. Arvind Kejriwal alleging Mr. Arun Jaitley in the DDCA scam, and the Odd-Even scheme to curb pollution, contributed to these conversations.



    Sentiment Analysis

    There has been a progressive jump in negative sentiment around AAP and Mr. Arvind Kejriwal.

    Incidents such as Mr. Arvind Kejriwal hugging Mr. Lalu Prasad Yadav, corruption charges against his Principal Secretary, allegations against Mr. Arun Jaitley’s involvement in the DDCA scam and his silence over the National Herald case contributed to the rise in negative sentiment.




    The next step was to take a deeper dive into decoding the  reactions of people around key events.

    Mr.Lalu Prasad Yadav and Mr. Arvind Kejriwal hugging during the oath taking ceremony of the Bihar CM

    People questioned Mr. Arvind Kejriwal’s  anti-corruption crusader image and condemned the party for this move.Mr.Arvind Kejriwal’s explanation of Mr.Lalu Prasad Yadav forcibly hugging him was also ridiculed.


    CBI raid on Mr. Arvind Kejriwal’s Principal Secretary, Mr. Rajendra Kumar

    People questioned non-action against Mr.Rajendra Kumar despite numerous complaints; appointment of such a secretary in the first place was also questioned.

    Mr. Arvind Kejriwal’s ‘hysterical reaction’ to the CBI raid was perceived to be symbolic of corruption in the CM’s office.

    Mr.Arvind Kejriwal contradicting his own statement of no prior intimation of raids, during the recent CBI raid was also ridiculed.


    Mr. Arvind Kejriwal alleging Mr. Arun Jaitley’s involvement in the DDCA scam

    Opinions were slightly more inclined towards a negative sentiment.

    People considered the allegation against  Mr.Arun Jaitley as a baseless charge without any proof. People ridiculed Mr. Arvind Kejriwal since there was no mention of Mr.Arun Jaitley in the government’s own report of the DDCA scam.

    However, those who have spoke in support of AAP and Mr. Arvind Kejriwal, hailed the corruption charges on Mr. Arun Jaitley to eventually lead towards eradicating corruption in Delhi Cricket. A few also accused the media to be biased towards Mr. Arun Jaitley.

    Mr. Kirti Azad’s implications of  Mr.Arun Jaitley’s involvement in the DDCA scam was also seen as another validation of the case.


    Odd-Even Scheme in Delhi

    While initially ridiculed it was later appreciated for ease in traffic congestion on roads.Positive sentiment towards the scheme increased in January from December.

    In December, many ridiculed the scheme; pointing to the fact that vehicles contribute least towards pollution. This was perceived to be a means to divert attention from issues like 400% hike in salary and debate on Delhi Janlokpal.

    Few supported the move  and related the need of curbing pollution to give children a better environment.

    In January, after the implementation, smooth traffic owing to the scheme was appreciated. People like Mr.Suhel Seth congratulated Mr.Arvind Kejriwal for the same.

    However, few conversations pointing towards pollution level to be still high and unaffected lead to people terming the scheme as a failure.

    Ending of Management Quota in Private Schools

    People welcomed the move and termed it as a right step by the government to bring reform in the Education System in Delhi. Also perceived as a move that would put an end to admission scams in private schools




    Overall we saw that most positive sentiment was generated around the Odd-Even scheme and the Education plan.


    We then further divided the sentiment into themes to see emerging trends. While there was high and rising negative sentiment for topics related to corruption and women, there was a higher share of positive sentiments for  pollution related conversations.

    Themes by sentiment : Corruption

    The main plank of Mr. Arvind Kjriwal’s electoral campaigns saw higher negative conversations during the last 3 months. Hugging Mr. Lalu Prasad Yadav, corruption charges against his Principal Secretary and his silence over National Herald case dented his and his Party’s image.


    Themes by sentiment : Women

    There was a higher negative sentiment throughout the last three months.  Presence of party members like Mr.Somnath Bharti who was alleged to have harassed his wife and Dr.Kumar Vishwas who was alleged to have molested a volunteer, created negative impressions. People questioned Mr.Arvind Kejriwal for offering Rs. 10,000 to Afroz, who was convicted in the Nirbhaya rape and murder case.


    Themes by sentiment : Pollution

    This issue had the highest share of positive conversation for Mr. Arvind Kejriwal and his Govt. Schemes like ‘Car free day’ and Odd-Even, to curb pollution in Delhi were appreciated by people.


    In total 3,573,523 mentions were taken into account for this analysis.

    We have made all efforts to keep the report error free. Please do point out any errors that you may notice and we will incorporate your insights in future editions. Please write to us at with the subject line ‘corrections’.




    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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