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Dumbing down of engagement, to help social gain scale
Dumbing down of engagement, to help social gain scale
Not so long ago comments were the benchmark of participation on social media channels – first on blogs, then on social networks. Comments, however, take thought, intelligence and, of course, time – you’ve got to read the post, fill in your personal details etc. Therefore, while a comments help build conversations, perspective, and, depth, they are not ‘scalable’.It’s far easier to simply click a button to participate – it doesn’t matter whether you read the content or not :) . It helps further that the said unit of engagement helps share the content with his/ her universe of readers/ followers/ friends.
Enter the now ubiquitous ‘Like’ button, or, even the ‘Retweet’ button on Twitter (my belief is, it will also eventually be called the ‘Like’ or ‘Share’, for that’s what it does anyway).
Research shows that penetrating the organic time-line of a user has the most influence on his/ her universe of followers, and ‘Likes’ let you do that painlessly.They may have been introduced first by Facebook, but everyone’s adopting them. Like is the new currency.
What do you think?
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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