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  • Episode 2 of #satyamevjayate sees over 50% drop in mentions on Twitter compared to debut episode.

  • Episode 2 of #satyamevjayate sees over 50% drop in mentions on Twitter compared to debut episode.

    Episode 2 of #satyamevjayate sees over 50% drop in mentions on Twitter compared to debut episode.

    We received great response to our analysis of Satyamev Jayate mentions last week and you must be curious to see what happened yesterday.

    1. Let me give you the top-line – conversations on Twitter saw a 52% drop over last week and we noted a total of 12565 mentions of #satyamevjayate (only this specific hashtag)
    2. In terms of timeline, the pattern was very similar to the 1st episode, though volumes were much lower
    3. Volumes matched upto 11 am, but couldn’t build-up to last week levels thereafter
    4. Note the significant drop in reach and impressions, showing a drop amongst the highly connected

    Here is this week’s report:

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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