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	<title>Blogworks: Social Media India, Brand, Marketing and Communication Consulting.</title>
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	<description>Helping create brands for the future</description>
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		<title>Irreverence and candidness greet @PMOIndia on Twitter.</title>
		<link>http://blogworks.in/post/pmoindia-on-twitter/</link>
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		<pubDate>Sat, 28 Jan 2012 04:53:50 +0000</pubDate>
		<dc:creator>Rajesh</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[&#8220;Time to unfollow the PMO on Twitter.&#8221; proclaims Anant Rangaswami on Firstpost @PMOIndia, the Official Twitter account of the Indian Prime Minister&#8217;s office, has been live all of 24 hours on Twitter. &#8220;&#8230;few days on Twitter, do you think the Government&#8217;s been effective?&#8221; asks Sunetra Choudhry on NDTV It&#8217;s just been a few &#8216;hours&#8217; more... <a class="more-link" href="http://blogworks.in/post/pmoindia-on-twitter/">Read more &#187;</a>]]></description>
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		<title>#McDstories &#8211; Are they loving it ?</title>
		<link>http://blogworks.in/post/mcdstories-learnings/</link>
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		<pubDate>Thu, 26 Jan 2012 07:12:52 +0000</pubDate>
		<dc:creator>Swetha</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#McDstories]]></category>
		<category><![CDATA[#Meethefarmers]]></category>
		<category><![CDATA[Case Study]]></category>
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		<category><![CDATA[McDonalds]]></category>

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		<description><![CDATA[What began as an attempt to bring out the positive stories of McDonalds, turned into a marketing nightmare for McDonalds. They  seeded the hashtag #meetthefarmers and #McDstories so as to showcase their commitment to deliver fresh produce. McDonald&#8217;s promoted video interviews with farmers that supply their lettuce, beef, and potatoes. Following which came the tweet... <a class="more-link" href="http://blogworks.in/post/mcdstories-learnings/">Read more &#187;</a>]]></description>
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		<title>Entering the 6th year today is @blogworks: scaling it up.</title>
		<link>http://blogworks.in/post/entering-the-6th-year-today-is-blogworks-scaling-it-up/</link>
		<comments>http://blogworks.in/post/entering-the-6th-year-today-is-blogworks-scaling-it-up/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 03:16:56 +0000</pubDate>
		<dc:creator>Rajesh</dc:creator>
				<category><![CDATA[Blogworks]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media India]]></category>

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		<description><![CDATA[Blogworks completes 5 years today! It has been an intense year &#8211; moving to the next orbit requires perseverance, will, and far greater energy. We have as a team shown that we have the will and the skills. Year 5 This is the year that we became a &#8216;business and an organisation&#8217;. We started the... <a class="more-link" href="http://blogworks.in/post/entering-the-6th-year-today-is-blogworks-scaling-it-up/">Read more &#187;</a>]]></description>
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