Suddenly these stickers are everywhere – featuring people and the written word – strategically pasted on ‘high-footfall’ passages in cinemas, malls and stores.
Except that, call me old-fashioned, I cringe every time someone steps on them. It’s like stepping on someone.
I understand visibility, but is that all a brand seeks, so blatantly? What about people featured on these stickers? What about the written word that many still hold sacrosanct? And the sanctity of our brands?
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