I discovered Hits 95.0, per chance, a couple of days ago and speaking to a friend yesterday, told her to tune in too, only to be told by her that her brother works for them :).
The station, in its search for a differentiator, promises ‘no talk, no ads, only hit music’ (something like that) and the packaging from the on-air promotions sounds that of ‘world music’ station – they play a mix of Hindi, popular, world music. Mostly Good and I have been telling my friends to tune in…
No talk, no ads? Too good to be true? Seems like that on the face of it. I wonder what the revenue stream is and how long can they sustain like this. Maybe they will get the numbers first and then get on with the ads – good approach too. I know what I would have liked to do – anyway – enjoy the uninterrupted music, while it lasts!
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