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HP presents IndiaSocial CaseBook 1, with NM Incite – download your copy.
HP presents IndiaSocial CaseBook 1, with NM Incite – download your copy.
You would remember that in February 2010, we invited brands and organisations to showcase their work in our 1st IndiaSocial Case Challenge. Participants shared excellent work undertaken across various sectors. It made logical sense to compile existing case studies, and some exciting new ones, alongside expert views in one single location, which would be easy to download, consume as well as share with others.Outcome = IndiaSocial CaseBook 1 is in your hands :)
Download a copy and also win an HP Mini 110.
Here are 5 reasons why the IndiaSocial Casebook is a great resource for marketers and all those seeking to understand social media usage and impact in India:
- One stop shop for case studies, best practices around social media across verticals ranging from not-for-profit, B2B, lifestyle, telecom, travel, and more.
- Straight from the horse’s mouth- These case studies are in the voice of people behind these campaigns – they have been authored by brands, organisations and their partners themselves.
- Right questions to get the right answers – we didn’t make it any easy for the brands and organisations to be featured as a case study. An exhaustive set of questions on the objectives, reasoning, approach, impact and measures of success were built-in to ensure that the outcome was of very high quality. Many wrote to us how the form compelled them to ‘think through’ their own initiatives and understand the gaps.
- Experts Speak – we have tried to amalgamate diverse views from stakeholders across the spectrum of marketing communication in India.
Prema Sagar, Principal & Founder of Genesis Burson Marsteller speaks about how social media’s reach and speed of delivery impacts corporate social responsibility (CSR) and on the other end, leading branding consultant and Founder Brand-Comm, Ramanujam Sridhar talks about the challenges around clients experimenting with social media much like the radio in nineties without going the whole hog. Hari V Krishnan, Country Manager, LinkedIn India speaks about how companies are using social networks effectively to find and acquire new customers and Karthik Nagarajan, Head of Nielsen Online, India shares how discussion forums, message boards and review sites are the most underrated social segment.
There are many more interesting insights and perspectives by Anurag Batra, CEO, Exchange4Media (‘Why Social Media can be so unsocial’), Jessie Paul, CEO, Paul Writer (‘Communities Next Big Thing’), Toby Bloomberg (‘Social Media Strategy – 10 steps to create raving fans” and Faisal I. Farooqui, Founder & CEO, Mouthshut.com (‘Dear Brands, Let’s Get Social’).
- Know where you are – this resource will hopefully set you on your path of social media discovery; if you are already on one – it will enable you to benchmark your initiatives and if you are already a pioneer – it will hopefully inspire you to set higher targets.
We would like to thank all the brands and organisations who have shared their insights and learnings through their case studies and helped us create this wonderful resource.
We would like to thank our lead sponsor HP and associate sponsor NM Incite (a Nielsen/ McKinsey Company) for their support and encouragement.
We are grateful to George Skaria, Founder, ThoughtSpring and Former Editor, Indian Management for all his guidance and inputs on the Casebook.
We would love to hear your feedback on this edition of the CaseBook and suggestions on how we can produce an even better one next time.
Also, we would be soon announcing the IndiaSocial Case Challenge 2. Stay tuned!
Download a copy and also win an HP Mini 110.
Cross posted from IndiaSocial
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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