You would remember that in February 2010, we invited brands and organisations to showcase their work in our 1st IndiaSocial Case Challenge. Participants shared excellent work undertaken across various sectors. It made logical sense to compile existing case studies, and some exciting new ones, alongside expert views in one single location, which would be easy to download, consume as well as share with others.
Outcome = IndiaSocial CaseBook 1 is in your hands :)
Prema Sagar, Principal & Founder of Genesis Burson Marsteller speaks about how social media’s reach and speed of delivery impacts corporate social responsibility (CSR) and on the other end, leading branding consultant and Founder Brand-Comm, Ramanujam Sridhar talks about the challenges around clients experimenting with social media much like the radio in nineties without going the whole hog. Hari V Krishnan, Country Manager, LinkedIn India speaks about how companies are using social networks effectively to find and acquire new customers and Karthik Nagarajan, Head of Nielsen Online, India shares how discussion forums, message boards and review sites are the most underrated social segment.
There are many more interesting insights and perspectives by Anurag Batra, CEO, Exchange4Media (‘Why Social Media can be so unsocial’), Jessie Paul, CEO, Paul Writer (‘Communities Next Big Thing’), Toby Bloomberg (‘Social Media Strategy – 10 steps to create raving fans” and Faisal I. Farooqui, Founder & CEO, Mouthshut.com (‘Dear Brands, Let’s Get Social’).
We would like to thank all the brands and organisations who have shared their insights and learnings through their case studies and helped us create this wonderful resource.
We are grateful to George Skaria, Founder, ThoughtSpring and Former Editor, Indian Management for all his guidance and inputs on the Casebook.
We would love to hear your feedback on this edition of the CaseBook and suggestions on how we can produce an even better one next time.
Also, we would be soon announcing the IndiaSocial Case Challenge 2. Stay tuned!
Cross posted from IndiaSocial
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.