UPDATE: 11 February 2010, 8.50 am – Rajika, Amita and I were out for a meeting a 2 minute discussion about the “CCD Sucks” episode got us to conclude that Cafe Coffee Day could have saved itself the embarrassment from use of #ccdsucks tag itself, necessitated by the need to participate in ongoing conversations, simply by adding #ccdresponds to #ccdsucks – this would have given the necessary context and positioning to the brand.
I spent the afternoon yesterday working out of the Cafe Coffee Day, Adchini next to our office even as the #ccdsucks thread unfolded on Twitter, after a shop manager at a Chennai outlet, allegedly, asked for a cover charge from some guests who’d gathered for a tweet-up.
Here are 10 tips for the #ccd team to take a look at that I just posted as Tweets. I will write more about this later, if I get the time. Please add yours:
Focus on the ground issues; communicate change (Update: or as some put it – make better coffee and have better service and then all is well :) )
All the best @cafecoffeeday.
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