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  • India Online 2007 is out – see links!

  • India Online 2007 is out – see links!

    India Online 2007 is out – see links!

    JuxtConsult’s India Online Report 2007 is out. Read this post from Agencyfaqs on findings. The full report can be ordered here.
    More on this later…
    UPDATED – 5 July 2007, 10.25 am – Sources- India Online 2007 – Juxt Consult Study; The Economic Times; Blogworks.

    1. 30 million + users
    2. Grew at 28% year to year
      Only 37% from top 10 cities
      19-35 years age groups account for only 67% of them
      66% come from SEC ‘A’ and ‘B’
      Only 17.5% come form ‘IT’ functional background
      Only 41% prefer to read in English
      83% regular users (once a month)
      6 million + ‘fast’ connections – not broadband, but not dial-up either

    3. 10.8 million (43%) have purchased online
    4. 76% more than last year
      84% have bought a travel product; 56% have bought non-travel

    5. Social Networking – 44%
    6. 14% + of Orkut users are from India? – high stickiness among youth
      Facebook is single biggest gainer
      Niche communities have strong stickiness
      Caferati; Venturewoods; Desi Pundit etc.

    7. Search usage high – 85%
    8. Blog recall still low but high consumption through search
    9. Credibility will only go up as experts join in
      Still predominantly English, but local language is coming in

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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