IndiaSocial™ – social media open, a new initiative seeded by the team at Blogworks, got off with a soft launch a couple of days ago.
It’s been a few months in the making, when in the course of a discussion we realised that while there is a lot of great work happening on the social media scene in India, it is dispersed – it needed to be aggregated, showcased. Also, with the revolution well set in, the space needed to evolve – sharing, learning and collaboration were tasks at hand.
Intuitively I wanted to call it IndiaSocial, nothing else seemed to fit = my colleagues loved it too – so we went and acquired the domain name at a premium. Several rounds of discussions later, we agreed to that IndiaSocial will:
…aim to bring together stakeholders in the Indian social media eco-system for engagement, sharing, learning and collaboration in a vibrant space – physical and virtual.
There were elaborate discussions on concepts like ‘bringing together under an umbrella’ versus ‘open-ness’ and we agreed that the promise of IndiaSocial was going to be ‘Social Media Open’ with open embodying openness – embracing all stakeholders; open discussions; akin to a sport field ‘open’ showcases team spirit and a level play field.
To begin with there are 3-4 initiatives that are planned:
We have also been speaking with a few others to come on board as ‘Friends and Supporters’ and will be adding a few shortly.
Our approach to building IndiaSocial is clear. We want to adopt what I like to call the ‘Restaurant approach’ – soft launch, work on issues, take feedback into account, better-better- better, word-of-mouth to build the brand – against a ‘Pub Night Club approach’ – goes up quickly, comes down soon enough.
If you’d like to collaborate, do reach with your thoughts.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.