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  • IndiaSocial™Case Challenge is now live – time to see the depth of social media work in India.

  • IndiaSocial™Case Challenge is now live – time to see the depth of social media work in India.

    IndiaSocial™Case Challenge is now live – time to see the depth of social media work in India.

    It’s amazing how much time working out details of ‘seemingly’ easy things can take. Finally, after a couple of weeks of ‘in-the-making’ the IndiaSocial™Case Challenge that we’ve been busy coordinating is now ‘live’. My sincere thanks to exchange4media and impact Weekly for partnering with the initiative.
    Open from 3 February 2010, through 28 February 2010 (IST), the IndiaSocial™ Case Challenge invites submissions of their social media work in India, from brands, private and government organisations, not-for-profits, media bodies, celebrity brands…

    1. Top 3 cases, as selected by the judging panel, will get featured in impact Weekly and also get an opportunity to present their case at a future event hosted by IndiaSocial
    2. Top 10 case-studies will be featured on under a special Gold Class section
    3. Both short-term projects and longer term strategic work can be submitted to win under respective categories

    On the judging panel are some of the most credible names in social media and journalism:
    1. Dina Mehta, Co-Founder & Head of Research, Mosoci
    2. George Skaria, Founder, ThoughtSpring and Former Editor, Indian Management
    3. Kiruba Shankar, CEO, Business Blogging
    4. Peter Griffin, Editor, Caferati; co-founder SEA-EAT and the World Wide Help Group
    5. Pradyuman Maheshwari, Group Editor, exchange4media Group
    6. Yours truly.
    To ensure complete transparency and freedom from bias, any judge/judges will not rate an entry basis there/ their organisations involvement in a submitted case-study.
    While we will share judging criteria along with declaration of winners, some of the factors that judges would be looking for consist:

    1. Clarity of objectives
    2. Alignment of results with goals
    3. Rigour in measurement
    4. RoI
    5. Stakeholder engagement
    6. Innovation & differentiation
    7. Delight factors

    More about the initiative here.
    I am hoping to see some great case-studies in the @IndiaSocial Case Challenge that will convince me that there is more to all the social media talk than mere hype.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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