I have been answering some LinkedIn questions for fun, leaving short intuitive answers. This one asked “Is viral marketing a good way to promote a new product?”
Other than what had already been written, I felt:
Do you have something interesting (entertaining) to share that I should pass on to my friends (and so on) or my friends should pick up themselves (like the way they do, on say a Facebook)? That is the question you should ask. Most marketers are obsessed at pushing ‘brands’ but the consumer is not obliged or excited at that thought – yes, not even if you pay them – they are happy to push/ even pull something that adds value to their life, even if for a very short duration of time. A few things to look out for:
What do you think about the viral phenomenon?
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