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  • Linking Facebook Social Ads with ‘Needs’

    Linking Facebook Social Ads with ‘Needs’

    Facebook recently launched Social Ads, and I have been toying with the pages to see what it holds. I love the simplicity that they bring to targeted advertising. I also loved the fact that even as I attempted to craft the ad, I got live statistics on how many people could be reached with those demographics; interests etc.
    I am planning to use Social Ads soon for Blogworks and for a client assignment that is likely coming up and will have a large Facebook component.
    An interesting challenge though:

    1. Facebook Social Ads take into account ‘interests’, not necessarily delivering ‘need’ that usually search linked contextual ads deliver. How does one tackle this on Facebook?

    I left this comment for the Facebook team on their Facebook Ads post on their blog:
    A thought that could make this even more powerful.
    Advertisers can now target ‘interests’ but how great it would be if they could also target ‘need’ with typically search based contextual advertising takes into account.
    Let me give you an example: My firm conducts workshops on blogs and social media and we would like people/ organisations who ‘need’ these to reach out to us and ads that enable us to target them would be very useful. However, they may not have blogs/ social media/ workshops added as their ‘interests’.
    Now how about users getting an option to add ‘needs’ to their pages, based on what (products/ services) they are looking for at the moment and that could be of tremendous value to advertisers.
    Thoughts?
    Cheers.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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