Even as many marketers get their first taste of social media by uploading a video on YouTube or sharing product shots on Flickr, the conversation has reached another level…
Last year Coke’s ‘The Real Thing’ tagline took another meaning, post the Coke+Mentos Videos on YouTube. and in this piece my friend Toby Bloomberg of Diva Marketing Blog talks about experiences that Tom Daly, Coca Cola Global Interactive Marketing, shared at the Atlanta Interactive Marketing Association, AiMA, meeting last week.
The post captures 2 video strategies described by Tom:
And Toby shares 7 Lessons Learned about Branding 2.0: The New Online Community(See her story for details):
The story is not complete without comments and an interesting comment links us to this story on Media 3.0 by Shelly Palmer “Dove’s Cream Oil Body Wash submit a commercial and we’ll air it during the Oscar telecast contest.” – Shelly believes “.. asking a consumer to create a finished spot with appropriate messaging and production value is extraordinarily unwise and, frankly, impossible”. It is an interesting conversation about how far should a brand go with User Generated Media?
Go up to using ad films conceived and shot by them, for broadcast? How about just taking the concept and shooting it afresh? What if the ‘amateur’ team that shot it is actually professionally training in film making? What would ‘I’ do if it was my brand? Well, I guess there are no straight or simple answers – I would decide with content available at hand then.
This is a must read post for all marketers.Enjoy! Thanks for this Toby!
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