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  • Marketers look at the online medium

    Marketers look at the online medium

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    A look at advertising trends given the economic slump has revealed how marketers are increasingly looking at cost-effective mediums of reaching the target audience.
    Even as print and electronic are losing takers, online marketing initiatives are finding new ground and seeing good growth. Not only is the medium flexible to reach diverse kinds of audience segments, it is also much more cost-effective.
    The interactive nature of online-forums and social-media platforms ensures enhanced brand awareness as well as backs retail with reliance.
    Although the major part of the sales may still happen offline; online search, reviews, recommendations, etc are only becoming increasingly relevant.
    This livemint story on a Google study shares some insights:

    1. Technology Products – 56% are researched online but purchased in retail stores; 26% are researched and purchased online.
    2. Consumer Electronics – 53% are researched online but purchased in retail stores; 28% are researched and purchased online.
    3. Telecommunication Products – Approx 59% researched online but purchased in retail store; 23% researched and purchased online.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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