I was chatting with Jhoomur when I saw these boys, five bikes in all. I sought her permission to call back, stopped quickly and requested them to halt their onwards journey (sounds familiar?)
I really liked the thought and I guess the element of surprise worked in their favour.
More on my surprise marketing theories later (I have in fact experimented quite a bit in the last few months) but then like Sidharth says about Viral videos, surprise marketing is not scalable – what’s the surprise if it is popping left-right-centre :).
I wish more marketers were willing to experiment.
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