I was evaluating Google Analytics for Blogworks with the team yesterday and it was with great satisfaction that we noted the sharp jump in traffic on the new look Blogworks website. We also saw an impressive jump in use of ‘Blogworks’ (and its variations) as a keyword being used by readers to reach the Blogworks website and blog over the last year – showcasing high recall for the name and clarity in readers mind about what they were seeking. We are getting results for the work we put in.
Also, with more of my colleagues now writing on this blog and with sharper focus on Social Media, social CRM, Business Strategy, Marketing Insights in our writings, I wanted to create a space that will allow me to write about other subjects that I care about – fragrances, music, horses, spirituality, life etc., as well as aggregate my business writings from this blog.
I also wanted to create a dynamic site which will allow aspects of my professional life to be highlighted prominently.
Rajesh Lalwani.com is now live and, over a period in time, you can taste different flavours of my life there too :)
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.