So here we go! I seeded the series in my last post and here is the first attempt, the promised Krishna story (equally the Chandra-the moon god -story).
But first, the rules:
Religious or secular, all myths make profound sense to one group of people. Not to everyone. They cannot be rationalized beyond a point. In the final analysis you either accept them or you don’t.
I am not a mythologist or an expert – the series is about my interpretations of text I read and my learnings from it, for MYSELF, and that’s all that I am sharing.
David Ogilvy once said The consumer isn’t a moron; she is your wife. In the following stories, the consumer (customer/ reader) is the the wife, God and God of gods – Mahadev even.
Narada had heard that Krishna had married 16,108 women. ‘How can he keep everyone happy?’ he wondered. Curious, he decided to visit Krishna’s island-city Dwarka. There he found 16,108 palaces. In each palace, he found a Krishna with a queen. There were 16,108 Krishna’s for 16,108 queens. Krishna had defied the laws of space and time and had multiplied himself to satisfy everyone. Narada realised that Krishna was no ordinary human. He was God himself. (Bhagavata Purana)
Krishna was God, so he could do this quite easily! But even the conversational marketing environment of today demands exactly this of the marketer, where sales spiels get replaced with transparent conversations. How do we ensure that the reader(customer/ consumer) feels that we were speaking directly with her/ him?
Waxing of the Moon
Daksha gave twenty-seven of his daughters in marriage to Chandra, the moon-god,who was renowned for his beauty and virility. Chandra preferred the beautiful Rohini to the others. The neglected wives complained to Daksha, who threatened Chandra with dire consequences if he did not treat all his wives with equal affection, as is expected to any polygamous man. Chandra disregarded Daksha’s threat. So he was cursed with a degenerative disease. As the days passed, he lost his potency, and began to wane. A terrified Chandra went to Shiva, who let Chandra sit on his head. There, Chandra found the power to regenerate himself: his potency returned and he began to wax. A sobered Chandra decided to devote at least one night to each of his twenty-seven wives. And so it is that the moon waxes on the days he approaches Rohini and wanes on the days he moves farther from her. On the new moon night he has no wife by his side. On the day before, when he is just a crescent, the moon celebrates Shiva-ratri, the night of Shiva, and takes refuge on Shiva’s lock, safe in the knowledge that he will wax once more.(Somanath Sthala Purana)
Do add your points with learnings that you see from the stories. Cheers.
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