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  • Launching the new look Blogworks site and blog

  • Launching the new look Blogworks site and blog

    Launching the new look Blogworks site and blog

    Welcome to the new look, new everything, Blogworks business site and blog.

    From the very start, of this redesign project, we were clear that we needed someone with the sensitivity to see this as a strategic investment into our future, and not a mere design and development project. We are delighted with the results that the collaborative effort between us and my friend Sameer, who runs Brand New, have achieved.

    My friend Guru, who designed the original Blogworks site, has been advising us too, regarding some back-end issues. It’s all done now and here we are – please tell us if you like what you see.

    The key changes you might notice:

    1. First of all, we are now on WordPress, which gives us far more flexibility and control on our content – the result is sharper messaging focus, with fewer sections and crisper content, clearly articulating our offerings and differentiation
    2. The home page is now driven by calls for action, whether it a prompt to engage with us in a business discussion or a link sharing valuable content
    3. In a big change, the blog now aggregates writings by ALL of us, and not by me alone. We have a talented and growing team – people with great ideas and insights. So it makes perfect sense to aggregate everyone’s content on the main blog, and create a unique blog page for all contributors, including me. Our signature caricatures showcase our ability to take things, and ourselves lightly besides giving the blog a unique, personal touch. Check them out. As always, Amita has got her hand up in question; Rajika has chosen colour; Swetha has colourful bricks? See them all :) .
    4. Most importantly, we have been able to ensure that the site retains  OUR unique character

    We are very comfortable with the space and its energy. What do you think? We would appreciate your feedback about  the site design and its structure, and would work upon items that add value.

    Thank you once again Sameer and Guru for your work on this project.  Thank you all friends who gave us inputs on  early cuts of the site – they were extremely valuable – we are grateful

    Please continue sending your good wishes our way :)

    Cheers

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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