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  • Organised Retail :)

    Organised Retail :)

    Mangoshake1.jpg
    Mangoshake_cart.jpg
    “Mango Shake Idhar Hai, Aapkaa Dhyaan Kidhar Hai?” teased at least two of the near identical carts I passed by yesterday, driving back from the C.A.’s office. I asked my driver to reverse the vehicle and clicked these pictures. There were four of these carts – 3 parked next to each other and 1 just a bit away – in all their kitsch glory, tempting summer hit pedestrians.
    Makes me think why can’t the friendly neighborhood kirana stones similarly come together under a common brand, to meet the threat posed by organised retail? Each keeps their sales and profits, but contributes to a common marketing pool and wears the same colours/ brand and sources together.
    Any examples of something like this from India. In a way, Amul (or any other cooperative) is exactly that, no?

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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