“Ownership is over-rated,” my much-younger wife has always maintained, whenever we get into a discussion/ debate on topic of buying/ investing into a holiday home, a bigger house, a super-bike. “Why not enjoy new experiences? Why be locked?” she argues.
I have increasingly found myself becoming a convert.
Previous generations saw value in ownership, because it spelled:
The current generation on the other hand lives for today, and, lives for itself. How will this impacting branding/ marketing/ purchase?
Makes me happy. In an ‘Uber-ized’ world, people will BUY cars only if they love them! https://t.co/OJViaeS52Q
— anand mahindra (@anandmahindra) October 13, 2015
10 things millennials won’t spend money on, includes Investment, Cars, Homes & Children. It’s becoming obvious that the current generation, living their dynamic lives – in a ‘Uber-ized’ world – are going to live their lives differently (more and more youth, free of existential worries, are choosing the carefree life – a life of freedom; of possibilities). My belief is that self-identity – our conception and expression of “Who am I?” – will likely gain prominence over national/ cultural identity, as our many lives are interwoven into multiple layers of groups, cultures, nations of which we are a part, sometimes physically, but always virtually.
To look at the evolution of the individual in India, we must see what’s happening in the west, for physically we may be bound by geography, culturally we are global citizens.
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