Just when I had thought that the guys at Tata Sky and Rediffusion-DY&R were a bunch of geniuses themselves, having managed to break away from the clutter in the CAS/ DTH space with their “…Einstein jaisa genius” campaign, using Active Whizkids to leverage the ‘edutainment’ positioning, as against the competition, which had been crying hoarse over the number of channels viewers can watch. Now which parent doesn’t want her child to be like a genius (let’s not get into authenticity that claim holds, for advertising ceased to anywhere close to the truth a lonnng time ago – ok, most advertising!).
But then I saw the service’s new ‘World Cup’ burst featuring Hritik! Sigh! What a waste of a great face & name!
Here’s why I don’t like this one, one bit:
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