Day-before yesterday, I moderated a panel discussion on “The Internet is becoming the locus around which all media converge, and the growing role of search engines’” at the FMCC and Cross Border Media’s conference on ‘Monetising your new media platforms’.
On the Panel were some of the coolest people in the business:
- Sanjay Trehan, CEO, NDTV Convergence – whom I was meeting after a bit. It was great to catch up and hear about stuff that NDTV is doing/ planning.
- Parminder Sigh, Business Head – Technology, Google India, who has recently joined Google, moving from IBM. Interesting things they have planned for Orkut, other than dozens of innovative things that Google is always up to. Needed too – Orkut is down to number 4, from number 2 position that it held until a couple of months ago…on Alexa.
- Rahul Nanda, COO, Webchutney – he must be the most composed man I know. Great times ahead for Webchutney with recent investments from Capital 18.
We had a fun chat and some of the things we discussed:
- Changing role of mainstream media in times of user generated content; adoption and move towards convergence by traditional media houses.
- Search has become the new ‘clipping’, impact on purchase decisions.
- Future of search: vertical; people; added layer of human intelligence
- Many-many more…
Sanjay highlighted an interesting study that suggests that usage of organic search actually declined by 6%, on the other hand people finding content directly or through bookmarking went up 4% – interesting to say the least.
An exchange4media update on the event is here.
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