Ingredients of a #twitter #trending topic – draft 1.0

By Rajesh on July 13, 2011

I have been trying to diagnose what are the constituents/ ingredients of a trending topic on Twitter and came up with this dashboard. In the initial version, Timing came before Topic, but didn’t seem to fit logically. I moved it towards the end of the time-line.

Keep in mind a few things

  1. All these units need to come together quite quickly, for the topic to go trending
  2. If you were attempting to ‘go trending’-  there is no ‘formula’ as many, many factors come into play
  3. Even if you do manage to ‘start’, you cannot ‘stop’ what’s already started
  4. Don’t try this at home :)

Do share what you think of the dashboard, so I could incorporate views that resonate.

 

 

 

 

 

 

 

 

 

 

 

 

 

Update: I plan to explain the various units in a detailed post, but not tonight. Cheers.

Print:
Posted in Marketing & Communication, Social Media. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
  • http://twitter.com/crajagopalan Rajagopalan C

    Good approach, Rajesh.  Two points.

    You may want to consider ‘Events’. Yesterday , The Economist had initiated a twitter chat with #askeconomist . Such initiatives need to be considered as well.

    Also, news situations e.g. the cabinet reshuffle, today the top trending topics are those of new cabinet ministers.

  • MyGrahak Blog

    Very concise but very informative post. Great work

    Making Life Better

    http://www.mygrahak.com/blog/

  • Anonymous

    Great effort, Rajesh.

    The dashboard you came up with is very logical, indeed. n the top most
    level, I would put more emphasis on time and on the 2nd level, I believe
    that resonance and credibility are very important.

    I live digging for Twitter treasures. Thanks for sharing :) .