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Mythologic, episode 1: Krishna, Chandra and the God of gods!
Mythologic, episode 1: Krishna, Chandra and the God of gods!
So here we go! I seeded the series in my last post and here is the first attempt, the promised Krishna story (equally the Chandra-the moon god -story).
But first, the rules:- Quoting from Dr. Devdutt Pattanaik, I will use text in colour brown
- Quoting from any other source, I will use text in colour green
- Rest of the text, by me, little as it will likely be, in colour black :)
Religious or secular, all myths make profound sense to one group of people. Not to everyone. They cannot be rationalized beyond a point. In the final analysis you either accept them or you don’t.
I am not a mythologist or an expert – the series is about my interpretations of text I read and my learnings from it, for MYSELF, and that’s all that I am sharing.
David Ogilvy once said The consumer isn’t a moron; she is your wife. In the following stories, the consumer (customer/ reader) is the the wife, God and God of gods – Mahadev even.
Narada’s Doubt
Narada had heard that Krishna had married 16,108 women. ‘How can he keep everyone happy?’ he wondered. Curious, he decided to visit Krishna’s island-city Dwarka. There he found 16,108 palaces. In each palace, he found a Krishna with a queen. There were 16,108 Krishna’s for 16,108 queens. Krishna had defied the laws of space and time and had multiplied himself to satisfy everyone. Narada realised that Krishna was no ordinary human. He was God himself. (Bhagavata Purana)
Krishna was God, so he could do this quite easily! But even the conversational marketing environment of today demands exactly this of the marketer, where sales spiels get replaced with transparent conversations. How do we ensure that the reader(customer/ consumer) feels that we were speaking directly with her/ him?- Krishna is human: Of all the avatars of Vishnu, Krishna is the most human – he deals with everyone at their level, so people have no problem in reaching out to him. He listens to all and takes their feedback. He is also the most playful and because he doesn’t take his Godly status very seriously, he has loads of friends and has their implicit trust. Aren’t blogs like that too?
- Krishna is my friend: Krishna plays friend to many and directs the life-chariot of his student Arjuna during the Mahabharata. Lead the blog chariot for your organisation, hey Krishna!
- Tell me some stories – Krishna is said to be a great story-teller and narrated the Bhagvata Gita on the battlefield of Kurukshetra.Loaded as the Bhagvata Gita is, with the very essence of life and existence, stories is what makes us remember the message. Are you going to tell me some stories? Not stories about YOUR life, but stories about the big picture, and why/ how it matters to me? Sure, tell me some stories about your life too.
- Speak with me Krishna! – Avi said in his comment “Going by your reference of Krishna and 16108 Gopis, possibly it was an ability to broadcast individualized conversation, attention and care simultaneously? An ability which was hitherto a myth?”
Don’t know what Krishna did it, but this is exactly what you and I are doing with our blogs. Now all that we need to take care of is the ‘tone’ – transparent, personal and participative!
Waxing of the Moon
Daksha gave twenty-seven of his daughters in marriage to Chandra, the moon-god,who was renowned for his beauty and virility. Chandra preferred the beautiful Rohini to the others. The neglected wives complained to Daksha, who threatened Chandra with dire consequences if he did not treat all his wives with equal affection, as is expected to any polygamous man. Chandra disregarded Daksha’s threat. So he was cursed with a degenerative disease. As the days passed, he lost his potency, and began to wane. A terrified Chandra went to Shiva, who let Chandra sit on his head. There, Chandra found the power to regenerate himself: his potency returned and he began to wax. A sobered Chandra decided to devote at least one night to each of his twenty-seven wives. And so it is that the moon waxes on the days he approaches Rohini and wanes on the days he moves farther from her. On the new moon night he has no wife by his side. On the day before, when he is just a crescent, the moon celebrates Shiva-ratri, the night of Shiva, and takes refuge on Shiva’s lock, safe in the knowledge that he will wax once more.(Somanath Sthala Purana)- Who can save us from the wrath of the customer? The customer herself: Ever so often all of us tend to forget the social media rules of transparency, fairness, tone etc and punishment from the customer/ consumer/ reader is… swift and severe. Witnesses have been mighty giants & countless individuals, who forgot. And who but the mighty Mahadev – the Consumer herself – can save us from the wrath of the consumer. All we’ve got to do is acknowledge that we made a mistake, and correct it and shine we can again, as the crescent.
Do add your points with learnings that you see from the stories. Cheers.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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